For product management, "just in time" may mean
- Committing to a user request as delayed as possible: This gives us a opportunity to collect maximum information about the request, and keep collecting more until it is finally the time to make a decision.
- Delivering the response to customer as early as possible: Don't keep it on shelf. Deliver it hot and fresh.
As delayed as possible does not mean forever; just-in-time also implies that every activity in the stream must be timed (stopwatch concept), and if any work fails to start/end by stipulated time, then it is considered late.
Along the same lines, it is a good idea to have timed product releases. It is a fairly strong concept in my opinion especially if you are working with a product with difficult consumption. Any software product to be deployed in an enterprise level environment is a good example.
A timed release gives organizations opportunity to plan for upgrades/deployments, as they can expect more stability compared to last release. Complemented with constant visibility into development status, the whole process becomes even more easier.
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